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About Us

Since 1990 ALA has been dedicated to providing top quality financial products within the motor industry to both the personal and corporate client.

As an FCA authorised company we are able to offer specialist insurance policies developed with our extensive knowledge of the market in which we operate.

From this website you can buy our products online with the confidence of knowing you are dealing with one of the UK’s longest established and most respected GAP insurance brokers – specialists in the products we offer.

All clients receive the following ALA package/service:

• Instant access to a hassle free wardrobe of insurance products.


• We will bespoke products to meet your requirements - If products don't fit we will find a solution that does.


• Full support on all products.


• Qualified advice/support on products.


• 24/7 qualified and experienced claims support.

Why use ALA:

• One of the few companies, fully FCA authorised and regulated with UK underwriters, with the ability to offer such an extensive range of products.


• We provide you with the ability to securely access and transact your own suite of products via our website.


• Extensive market knowledge and experience in offering GAP Insurance.


• Qualified advice/support on products.


• We use good security-rated insurers that provide us with long-term support and excellent claims handling.


• We have the ability to support and administer all small one off enquiries as well as the medium and large volume producers.


• Our products are competitively priced.


• All products are designed to comply with industry regulations.