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Testimonials
Here is a video testimonial from ALA customer Graeme Jones, giving an explanation of his experience of the claims process.
Vehicle Replacement Insurance
“A friend of mine has just had her relatively new car written off by an out-of-control lorry and the amount she has been offered by her insurers is very low, leaving her seriously out of pocket.
When Gap insurance was explained to me, I realised that this is what my friend should have had. I therefore learnt from her experience and decided to have it, but that offered by my dealership was so expensive. I could not believe how competitive your prices were when I obtained my quote on the internet. It made my day!”
M Richards, Reigate
Return To Invoice GAP
“I bought because of price and easy to use site. Also phoned and got advice about whether back to
invoice or replacement vehicle was best for me and what was reasonable amount to cover the gap. Found this very very helpful and felt your rep very knowledgeable.”
A Reid, Perth
Return To Invoice GAP
“Bought from ALA as they were the cheapest and from reviews that I had read you are the most likely to pay out under most circumstances.”
Paul B, Durham
Return To Invoice GAP
“Initially gapinsurance123 was cheaper but then ALA was best value after price match +20% of the difference deducted”
Juan O, Banbridge
Return To Invoice GAP
“”
David H, Canterbury
Return To Invoice GAP
“Quick and simple application process”
Dave B, Kings Lynn
Return To Invoice GAP
“Competative pricing”
Stephen P, Brackley
Vehicle Replacement Insurance
“Easy to negotiate website”
Robert R, Wirral
Lease GAP Insurance
“I bought GAP from ALA as It can be transfered to another vehicle free of charge.”
Philip L, Knutsford
Return To Invoice GAP
“”
S Roberts, Warrington
Vehicle Replacement Insurance
“Swift & efficient application process”
G Russell, Aberdeenshire
Return To Invoice GAP
“Mercedes cover very expensive; your policy appears to match theirs for benefits but at a much more reasonable price”
Ian W, Basingstoke
Return To Invoice GAP
“GAP was strongly recommended by my Mercedes dealer, but even when they cut their price it was still higher than ALA”
Mark B, Otley
Vehicle Replacement Insurance
“Good value and very clear website”
K Hibbert, Southampton
Vehicle Replacement Insurance
“I bought a policy from the Main dealer 6 months ago for £500 and no exchanges, so bought a new one from you”
A Farr, Surrey
Vehicle Replacement Insurance
“I chose to buy GAP from ALA due to the Simplicity Of Site”
R Lewis, Wolverhampton
Return To Invoice GAP
“Professional website, personal recomendation from someone I trust, and excellent help on the phone”
Steven M, Lincoln
Return To Invoice GAP
“Very easy to apply and obtain a quote”
M Patel, Willenhall
Return To Invoice GAP
“easy application process”
Philip F, Horsham
Vehicle Replacement Insurance
“Very easy application process”
Rita S, Weymouth
Lease GAP Insurance
“I chose ALA as they had the best position on Google and being the only site with Stars (4.5) plus Reviews .. it was Game Set & Match”
Graham C, Cambridge
Vehicle Replacement Insurance
“The policy provided the cover I needed at a good price and your product was highly rated on one of the comparison sites.”
Edward C, Halesmere
Return To Invoice GAP
“I recently purchased new car from Volkswagen dealership - ALAs gap insurance was the more
competitive quote”
F O'Neill, County Down
Return To Invoice GAP
“I cheeked a review and your commitment and read the tab about us and I found that you are one of the trusted bran in UK. Compare to others you are very straightforward and simple.”
Ashwinkumar D, Loughborough
Return To Invoice GAP
“Your website was good but speaking personally to someone was a great help”
Peter H, Evesham
Return To Invoice GAP
“simple application process”
Barry C, Manchester
Return To Invoice GAP
“Very fast and efficient application process”
Richard B, Wiltshire
Vehicle Replacement Insurance
“service was first class. i cannot make any suggestions of improvement”
J Dignam, Wigan
Return To Invoice GAP
“Excellent price and good advice from customer service advisors”
Phillip S, Rhondda Cynon Taff
Return To Invoice GAP
“I bought from ALA after a recommendation from a friend”
David W, Essex
Vehicle Replacement Insurance
“Good application process”
Harold M, Deeside
Vehicle Replacement Insurance
“Easy to operate quick to process and easy to view on multiple devices including Ipad and Laptop”
Simon F, Windsor
Vehicle Replacement Insurance
“Simple application process”
Gordon S, Aberdeen
Vehicle Replacement Insurance
“Good conditions for GAP, good price”
Robert M, Inverurie
Return To Invoice GAP
“Overall, the application process was very good”
Irfan A, Newcastle upon Tyne
Return To Invoice GAP
“Offered blackhorse by dealer so searched on google for alternate quote”
Sandra G, Solihull
Return To Invoice GAP
“I chose to buy GAP insurance from ALA because of price and key features”
Andrew L, Airdrie
Return To Invoice GAP
“ALA were the most competitive quote”
S Franklin, Grantham
Vehicle Replacement Insurance
“I chose ALA because of the price and telephone assistance”
J Small, Ferndown
Return To Invoice GAP
“Chose ALA after good feedback from a friend”
I Abdi, London
Vehicle Replacement Insurance
“Inexpensive; testimonials; good advisors on telephone”
Martin W, Lewes
Return To Invoice GAP
“I chose ALA because you were cheaper than Click4Gap on like-for-like products, and appeared to have less restrictive terms. You were considerably cheaper than the Gap insurance offered by the dealer from whom I bought the car”
Thomas S, Norwich
Vehicle Replacement Insurance
“”
R Jones, Farnborough
Lease GAP Insurance
“Excellent and prompt”
Nic F, Nottingham
Return To Invoice GAP
“Better than most other GAP providers. Very simple quotation system.”
Malith S, Manchester
Return To Invoice GAP
“Easy to understand site”
Paul E, Redditch
Vehicle Replacement Insurance
“”
John M, Liverpool
Return To Invoice GAP
“Easy”
Maroulla E, London
Return To Invoice GAP
“ALA made all the information much more easy to understand and digest”
J Pearson, Manchester
Lease GAP Insurance
“Your policies are cheaper than other quotes plus it covered more than others”
K Kennedy, West Sussex
Return To Invoice GAP
“I choose ALA because you had the best price and policy terms and conditions”
Mr Jonathan, Kent
Return To Invoice GAP
“once i had an accident which was not my fault and having gap insurance was a godsend”
Barry F, Gloucestershire
Lease GAP Insurance
“I chose to buy GAP insurance from ALA as they had 20% 0ff for same cover as elsewhere”
E Henderson
Vehicle Replacement Insurance
“”
Carolyn P, Hampshire
Vehicle Replacement Insurance
“Website was simple to use and the online chat was excellent”
A Ramsay, Dundee
Lease GAP Insurance
“Cheaper than buying from Contract Hire Company”
Andrea A, Northampton
Return To Invoice GAP
“Black horse. Better price ,clear web site.”
W Jennings, Dorset
Vehicle Replacement Insurance
“Well done for not making it too complicated just keep giving the information in plain English and you will keep gettring the business, Prices were good and you dont use the Glass guide either which decided the matter for me”
S Burns, Cardiff
Lease GAP Insurance
“Good reputation and price promise”
C Hughes, Telford
Vehicle Replacement Insurance
“I chose ALA because of the price, the fact they are UK based, the information on web site and the helpfulness of representatives (Oliver & Jason) who povided quote and further detail.”
W Horne, Newport
Return To Invoice GAP
“Easier to get quote on your site than others and good value & highly rated”
Roy C, Huntingdon
Return To Invoice GAP
“”
K Field, Croydon
Return To Invoice GAP
“Simple and straight forward application”
H Wilson, Chessington
Vehicle Replacement Insurance
“Good value insurance and a great application process”
Alex L, Milton Keynes
Return To Invoice GAP
“I chose ALA because of the price and a friend had a policy from you. A garage gave me an AA quote of 299 pounds”
H Lumb, Bexley
Return To Invoice GAP
“Seems a sensible relatively cheap one off insurance cover.”
W Bassett, Kidderminster
Vehicle Replacement Insurance
“Very easy and efficient application process”
C Wells, Wellingborough
Vehicle Replacement Insurance
“”
Derek S, St Helens
Vehicle Replacement Insurance
“I hadn't heard of GAP insurance until it was mentioned by the dealer. It seemed an excellent idea as this was our first new car and it's very unlikely we will ever be able to afford another new one!
However the quoted price at £399 I thought was very high. Before parting with my money I decided to check out the internet and after quite a bit of research I decided to take out VRI with ALA!”
Ann L, Devon
Lease GAP Insurance
“Your application process was very easy”
Keith R, Kent
Vehicle Replacement Insurance
“I choose to purchase GAP insurance from ALA as your website was more professional than your competitors and due to the telephone help and advice given by Jason”
Susan W, Chester
Return To Invoice GAP
“Good reviews on the uk insurance index and testimonials ... Very obvious and clear explanations, the site itself is easier than other sites”
T Lake, Haslemere
Return To Invoice GAP
“I was offered a combined policy by the Merecedes dealer and wasn't sure that it was worth the price he quoted (more than £500). When I found you on-line the cost was much more reasonable and I decided to go ahead. The dealer didn't seem that surprised when I told him his price was a rip-off.”
Neil C, Andover
Vehicle Replacement Insurance
“Excellent, clear and very easy to do. Insurance documents arrived immediately in my inbox, even though it was a bank holiday.”
E Parker, Swindon
Return To Invoice GAP
“On telephoning your office the chap on the phone was extremely knowledgeable and helpful”
Laura F, Doncaster
Vehicle Replacement Insurance
“I chose to buy GAP Insurance from ALA based on the shortfalls with other company polices mentioned on your web site, as two of these checked out.”
Michael H, Oxford
Return To Invoice GAP
“Saved £256 from the policy I was quoted by Toyota”
Karen B, Sheerness
Return To Invoice GAP
“Easy, simple, quick”
Matthew D, Bolton
Return To Invoice GAP
“Have always refused to purchase GAP insurance at point of sale. Too expensive, but recently had a car written off in a no fault accident and now see that GAP is a good idea”
Andrew D, Stockton On Tees
Return To Invoice GAP
“My brand new car was stolen and my insurance company would only pay out market value. I didnt know this at the time of taking out the policy so I was left with a £6k shortfall”
M Murdoch, Wallington
Return To Invoice GAP
“Totally satisfied with how you do business - didn't bother with elsewhere”
William N, Stoke On Trent
Vehicle Replacement Insurance
“Quote was cheaper than EasyGap and includes free transfer option”
Tracy W, Whitstable
Return To Invoice GAP
“The application process was very easy”
L Hobbs, Eastleigh
Vehicle Replacement Insurance
“Didn't try any others. Have used your company before. The franchise price was almost £500.00!”
Carol W, Buckinghamshire
Vehicle Replacement Insurance
“Good feed back and well rated”
Chris H, Beverley
Return To Invoice GAP
“Simple product, good price, good service”
Stuart C, Wiltshire
Return To Invoice GAP
“I purchased a policy for peace of mind ... Very easy only took a minute or so.”
G Marsh, Derbyshire
Return To Invoice GAP
“This is my first new car and ALA made it easy and provided a very competitive price to ensure my investment was well protected.
Your very friendly and helpful staff helped me out despite a technical difficulty and made the process very easy.”
David F, East Lothian
Vehicle Replacement Insurance
“I checked online to try and save money, telephoned your company and recieved very professional, courteous and helpful advise with no pressurised sales talk”
Robert N, Coventry
Vehicle Replacement Insurance
“Better than M-B because they didn't offer VRI”
Paul M, Peterborough
Return To Invoice GAP
“Spoke with George, Joe and Jason and all were very helpful and customer-focused”
Judith C, Wiltshire
Return To Invoice GAP
“I was offered GAP when I purchased the vehicle, but declined because of the excessive cost.
Yours was much more reasonable and I hope just as good.
Many thanks, your rep was very helpful and should be commended.”
Joe M, Swaffham
Return To Invoice GAP
“I was offered like for like cover with Audi Finance for £399.00.
ALA undercuts every competitor whilst providing better cover”
David H
Vehicle Replacement Insurance
“The application process was easy to understand and very simple to complete the process.
Just wanted peace of mind in the event "heaven forbid" that my car is declared a total loss through an accident involving an uninsured driver”
W Houston
Return To Invoice GAP
“Very good value compared to competitors and advertising through Auto Trader makes it more trustworthy”
S Brooks
Return To Invoice GAP
“I bought because a friend bought a new car without the insurance and had an accident but was left with a bill and no car.”
Tracy P
Return To Invoice GAP
“The price was right and the application process was good”
A Dufton
Vehicle Replacement Insurance
“I chose to buy my policy from ALA due to the outstanding value it presents should our car be written off.”
Lisa S, Salisbury
Vehicle Replacement Insurance
“A very easy site to navigate, clear descriptions of products. Simple to use ... Cheaper than offered by main dealership where car was purchased. Link found on Autotrader which suggests they have faith in your organisation.”
T Read, Lowestoft
Return To Invoice GAP
“If Apple (With there very simple & intuitive products & services) offered GAP cover this is how there website would look & operate.
The chap I spoke with (Jason) didnt try to sell /close me there and then he told me to look at the website, watch the videos of the MD and come back to him if i was happy (this is always a good sign)”
Andrew A, Stockport
Lease GAP Insurance
“Not only do you seem a professional outfit, but you met my insurance needs at a very competitive price. All the staff I had contact with (especially Joe who set up my policy & answered all my questions) filled me with confidence, that I have chosen the right company to deal with.”
A.Rivett
Return To Invoice GAP
“The service features were first class - no barriers to advice, quotation or purchase.
The process was straightforward and simple - therefore, we bought!!”
Anne A - Perth
Lease GAP Insurance
“I have been very impressed with ALA from the very very start, unlike ALL the others and thought you deserved to know ... the service and experience left me in no doubt as to who to go with.
It has been one of the most painless, quick, easy and helpful services with real people who actually answer my questions truthfully, with plain speak and sympathetically.”
Emma, York
Return To Invoice GAP
“Much cheaper than that offered by BMW dealer who couldn't get anywhere near the price for the cover offered.”
Anthony Mitchell
Commercial GAP Insurance
“I can say the service I got from ALA when I claimed for my 2 Mercedes vans was second to none!!! My insurance is through AXA which is one of the biggest in its field but their service was a disgrace and ALA was 100% superior.
The girls who dealt with my claim were absolutely amazing so much so that since then I have purchased another 4 policies with yourself. I have also passed your company name on to many people.”
Mairi Anderson, Mika Logistics
Return To Invoice GAP
“I had bought a fiat 500 from new 2 years ago, and got hit head on by an uninsured driver. My car was completely totalled, I'd lived at home to pay my car off, and for it to be a loss broke my heart! Luckily I'd taken out GAP insurance, which ensured I got my hard earned cash back for me to at least get back a car similar to my previous one. After seeing the benefits of GAP in action, almost all of my friends and family with new cars have ran to insurers to sort it. Guess it's the ripple effect, but it's seriously worth getting. take it from me, and my now cube-of-a-car!!”
Carlie Watson
Vehicle Replacement Insurance
“We were extremely happy with our GAP Insurance through ALA. We were in a head on collision with some cattle that had strayed onto the motorway at night, resulting in our car being written off or irreparable according to the insurance company. We receive fantastic service from ALA, our claim was settled very speedily and we didn't need to do any chasing for the claim to be settled, etc. The staff we dealt with at ALA were very polite, competent and dealt with us and our claim very professionally, efficiently and effectively.”
Linde
Return To Invoice GAP
“I would like to say I had no problems claiming on my policy, and it was dealt with efficiently, which is more than I can say for the actual Insurance company!”
Graham Jones
Vehicle Replacement Insurance
“I was exceptionally pleased with the speed and professionalism that my claim was dealt with ... hence why I was happy to take out another policy with you.
My claim was dealt with by Gill Ricketts, and briefly Jodie Ogden, both of which were very keen to help.
The claim went through in under 3 weeks from when my insurance company made me an offer to me ordering the new car – I was happy with that.
I do, and have, recommended ALA GAP insurance to pretty much everyone when a conversation about insurance crops up. I guess that is the best indication of how pleased I am.”
Neil Owen
Lease GAP Insurance
“Certainly my best 'insurance purchase' experience ever, professionally and personally.”
Simon Sheppherd
Commercial GAP Insurance
“The service is easy and clear.”
K Wright
Return To Invoice GAP
“I have a brand new car but was second owner. although only done 8 miles jaguar are registered as the first owner, so insurance company would not complete the gap for the first year, once i decided, I selected four years which was great.”
D Thomas
Return To Invoice GAP
“KEEP UP THE EXCELLENT WORK!!”
M Greaves
Fleet Gap Insurance
“Helpful, friendly, knowledgable staff. Oh, and a cheap price too :)”
A Gilbert
Return To Invoice GAP
“I spoke to Simon intially for some clarification. I rang again today but he was busy. I was promised a call-back within 30 mins and he rang within 5.”
G Voice
Motorcycle GAP Insurance
“Most competitive pricing and very efficient at sending quotes through.”
L Patel
Vehicle Replacement Insurance
“Easy to talk to on the phone, answered all my questions quickly.”
T Browne
Vehicle Replacement Insurance
“Keep up the good work. If I have to claim, I hope its as hassle free as buying it in the first instance.”
J Richardson
Lease GAP Insurance
“When I rang to correct the policy I had purchased the service I received from Joe was excellent. Similarly when I rang to change the registration number of the vehicle.”
M Newell
Lease GAP Insurance
“I telephoned and spoke to Johnny, he was extremely helpful and confirmed for me how the policies worked. My husband and I have both just bought brand new cars. The quotes from Citreon were very expensive, so we have bought 2 policies from you. Johnny also gave me his direct no incase of any problems. More companies should acutally take a leaf out of your book. 10 out of 10 for you!!! Many thanks.”
Susan Dunbar
Return To Invoice GAP
“Your product was competitive, quick & simple and thats good enough for me.”
D Gates
Vehicle Replacement Insurance
“I spoke to Joe on the phone a couple of times, he was very helpful and again, because of his manner and helpfulness This convinced me that I should use ALA.”
J Bolton
Lease GAP Insurance
“Did a lot of research and read alot of forums and ALA came across as very good. The price was also slightly cheaper than most others.”
A Brazil
Return To Invoice GAP
“I was very impressed with Joe who was on the phone to me to quote and book the insurance, altogether a very easy and pleasant transaction, very impressed, thank you.”
G Farrow
Lease GAP Insurance
“It has been a pleasure. A very straight forward process and a quality site. Thank you for your assistance.”
Kim
Return To Invoice GAP
“It has been a pleasure. A very straight forward process and a quality site. Thank you for your assistance.”
M Mathias
Vehicle Replacement Insurance
“Excellent and polite service. no problem recommending you.”
Mr N Cosgrove
Commercial GAP Insurance
“Very easy to use and understand. Very people friendly as you do not inundate a person with all sorts of insurance jargon which just confuses a person.”
Mrs Teubes
Lease GAP Insurance
“Thanks for a great service and a speedy response.”
Mr K H, Lincolnshire
Fleet Gap Insurance
“I was unclear about cover abroad but when I phoned it was all well explained.”
Mr A Stango
Lease GAP Insurance
“I would personally like to thank Simon for his professional advice.”
Mr S T
Vehicle Replacement Insurance
“It's reassuring to know that there are businesses still out there who are customer focused.”
Mr B McM
Vehicle Replacement Insurance
“I have had to deal with many people since the car accident and everytime I have spoken to ALA they have been very helpful, and definitely a company I would (and already have) recommended to others.”
Cath H
Motorcycle GAP Insurance
“How easy was that. Many thanks for your excellent service.”
A Johnson
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FSA Firm Reference No 502910.

If we are unable to settle your complaint with us, you may be able to refer your complaint to the Financial Ombudsman Service.
Further information is available at www.financial-ombudsman.org.uk
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