ALA are delighted to announce that we have been named a Highly Approved Trader by motoring expert and consumer rights champion Honest John.
Businesses which have provided excellent services to motorists in 2013 were today awarded a Highly Approved Trader (HAT) Award by honestjohn.co.uk. The HAT Awards recognise best practice within the UK motor trade.
Well respected both within the industry and by consumers, honestjohn.co.uk gives the real picture on consumer motoring habits and needs by listening to the real experts: the site’s website users.
To be suitable for a HAT, businesses must have been trading for a minimum of three years, be signed up to the appropriate SMMT code of practice and demonstrate a thorough and transparent customer complaints procedure. They must then generate at least 25 genuine customer nominations as well as pass a ‘mystery shop’ by the Honest John team. The HAT Standard is then awarded based on Honest John’s final decision and the organic recommendations that he has received.
Honest John commented:
The HAT Awards give the businesses that are delivering an exceptional experience to motorists the recognition they deserve, from the real experts: motorists themselves. It’s great to see such a fine list of winners from across the motoring industry, all of whom represent reliable, high quality service and excellent value for money. They also demonstrate a transparent and fair mechanism for handling customer complaints. Given the economic pinch it is now more important than ever for consumers to find good deals and decent service for a sensible price. I believe the HAT Standard sets the benchmark for a level of customer service that motorists should have the right to expect.
Simon England, MD of ALA, said that he and the team were delighted by the news. He added
Exceptional customer service is at the heart of everything we do and for ALA to be awarded a H.A.T. award in recognition of that is fantastic.
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