Car dealership salespeople, according to our recent study, are the least trustworthy profession in Britain, and the results suggest that this is partly due to the fact that they often resort to cunning tactics to make sales, such as using confusing jargon or cliché phrasing.
After our previous research, we created our very own ‘Car Dealer BS* Bingo’ card – helping customers to be more aware of dealers’ BS* (*Big Sell) tactics, and hopefully now avoid them in the future!
But for us, this wasn’t quite enough. So, we decided to do something about it…
BS* Bingo – In Action
We went one step further and put it to the test, by sending out an ‘undercover agent’, equipped with a hidden camera and microphone.
The idea was to play an extra special version of bingo, seeing just how many clichés we could tick off at a dealership.
Check out the video here: