We recently carried out a study asking the British public to rank different professions by how trustworthy they consider them to be.
The roles we listed ranged across the sectors and while jobs like doctors and pilots were deemed very trustworthy, the news wasn’t good for car dealership salespersons, who came bottom of our list.
Perceptions of Car Dealership Salespeople
When we drilled down into this and asked those involved in the study to explain why exactly they consider car salespeople to be so untrustworthy, a few unsavoury adjectives came up.
Beyond the words that perhaps aren’t safe to publish, the most common examples included: sleazy (21%), patronising (17%), confusing (14%), deceitful (13%), rude (11%), and unhelpful (8%).
As well as this, almost a third of the people we asked claimed to have had a particularly ‘bad experience’ at some point. Often this led to them feeling pressured to buy, or to feel that they were being lied to and ‘ripped off’.