Coca Cola’s Designated Driver Scheme Aims to Reduce Drink Driving Incidents this Christmas

Coca Cola’s Christmas 2012 Designated Driver scheme is now on in the UK – buy one cola and get one free!

Published: 17th December 2012

Last week we wrote about preparing your car for Winter weather conditions. This week we wanted to tell you about a campaign to prevent another potential danger drivers are faced with even more during the Christmas period – drink drivers.

Provisional figures from 2011 showed that drink driving incidents were responsible for 280 fatalities, 1,290 serious injuries and almost 10,000 less severe casualties. Whilst the legal alcohol limit is 35 microgrammes of alcohol per 100 millilitres of breath, 80 milligrammes of alcohol in 100 millilitres of blood or 107 microgrammes of alcohol per 100 millilitres of urine, how much a person can drink to stay under the legal limit depends on a number of different biological factors such as weight, age and whether you’ve eaten food recently.

For this reason, road safety campaigners are advising if you’re going to drive, then don’t drink at all. Coca Cola are supporting this advice with the launch of their 2012 Designated Driver campaign. 62% of adults plan to go to a pub or bar over the Christmas and New Year period and Coca Cola want to reward the drivers who choose not to drink.

From the 9th – 31st December 2012, designated drivers will be able to take advantage of a “buy one, get one free” offer on Coca Cola, Diet Coke and Coke Zero at one of 8,000 pubs across the UK.

Stephen Hammond, Road Safety Minister commented

Our THINK! campaign makes it clear that drink drivers risk losing their licence as well as facing a fine and even a prison sentence. I am pleased that THINK! will be teaming up with Coca Cola and pub chains across the country to reward designated drivers as well as reminding people of the consequences of getting a drink drive conviction. No one wants to spend their Christmas in a police cell. My message is clear: don’t drink and drive.

Designated drivers can find their nearest participating venue using Coca Cola’s online pub finder. Over one million free drinks were given away last year and we’re urging you to take advantage of this offer for your own safety and for other road users.

Click here to read more: News ALA Connect.

Published: 17th December 2012
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