Get Extra Cheese with Your BS*

Car dealership salespeople are renowned for their cheesy sales patter. We illustrated this tactic with our very own tasting table – you won’t find a ‘feta’ choice!

Published: 6th November 2018

Car dealership salespeople are cheesy at the best of times. Our research found that they often use jargon or cliché phrases to encourage customers to buy, which is an underhand tactic if you ask us!

To illustrate their cheesy BS* (*big sell) approach, we sent out two cheese connoisseurs to a couple of dealerships and set up our very own tasting table…

One Day Only

Playing off some of the cheesiest phrases that car dealership salespeople regularly use, and using some creative wording, our menu consisted of ‘gouda’ prices, ‘brie’lliant offers, and ‘grate’ deals.

The public were encouraged to sample our tasters, with the messaging that ‘you won’t find a ‘feta’ choice’ than at a car dealership if you want extra cheese with your sale.

Check out the video here:

Bad deals leaving you cheesed off? If you want to know your options without (cheese) strings attached, why not check out the products that we offer – including gap insurance, warranties and car leasing – with none of the BS*.

Published: 6th November 2018

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Car Dealer BS* Bingo – The Test

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