The True Colours of Buying a Car

A survey by the AA gauging the car buying habits of a panel of 21973 people in March this year has shown a shift in the colours we’re choosing for our cars – and the mood is apparently getting darker.

Published: 12th September 2013

A survey by the AA gauging the car buying habits of a panel of 21973 people in March this year has shown a shift in the colours we’re choosing for our cars – and the mood is apparently getting darker.

Of the group surveyed, there has been a significant increase of 9% of people buying black cars compared to 2011. The percentage is anticipated to increase further with the new 63 plates hitting the road this month.

Whilst the top two most popular colours, silver and blue, have maintained their positions, silver has seen an increase from 25% to 29% and blue has remained static at 23%. The biggest change in the entire table is an increase of 9% of black car owners.

There was additionally found to be a regional split. The North East appears to favour black cars, even more so than the rest of the country, the West Midlands prefers white cars, with red cars most popular in Yorkshire and Humberside and Northern Ireland choosing silver.

There is also the suggestion that other factors can be involved in choosing car colour, whether deliberate or subconscious:

Status

Silver or black cars apparently tend to denote status, whilst more unusual colours like purple or orange can suggest owners are trying to be a bit more off-the-wall!

Orange Honda Civic for ALA GAP Insurance

Sale

When it comes to selling a car silver and black have the most appeal for potential buyers, giving you a better chance at selling your car when the time comes.

Black Mercedes for ALA GAP Insurance

Sparkling

Silver tops the list of cars that need the least effort to keep clean or to appear to be clean, whilst white and black usually make marks and dirt more obvious.

Silver Audi A4 for ALA GAP Insurance

Safety

The lighter the colour of the car the easier it is to see, making it a little bit safer on the roads in poor light. Yellow tops the list of safest car colours…although it may not be at its safest in this picture!

Elephant driving yellow car for ALA GAP Insurance

Click here to read more: Guides ALA Connect.

Published: 12th September 2013
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