Too Posh to Push?

BMW recently advertised the latest addition to their range. As you’d expect, it has four wheels. It also has BMW’s Efficient Dynamics as standard.

Published: 25th April 2013

BMW recently advertised the latest addition to their range.

As you’d expect, it has four wheels. It also has BMW’s Efficient Dynamics as standard. It even has a Nurse-Assisting Petrol Powered Injection Engine (N.A.P.P.I.E.). And it is also an April Fool Joke.

You might have see it in our earlier post that BMW are renowned for poking fun at themselves each year on 1st April and this year was no exception. The ‘launch’ of the P.R.A.M. (Postnatal Royal Auto Mobile) was in honour of the imminent arrival of the baby of William and Kate – the design even includes “air-conditioning and paparazzi-proof hood”!

Whilst this was only a prank, other manufacturers have actually releases prams or pushchairs as part of their brand extensions.

Porsche

Porsche Baby Stroller for ALA GAP Insurance

Although yet to be priced or released, Porsche have designed a baby buggy which matches the sleek design of its car range.

It has a minimalist and ultramodern look, reflected in the leather and carbon fibre styling, and is specially designed to fit into the tiniest of boot spaces. Having said that its all very well being able to fit the pushchair into the Porsche, the problem would be trying to fit the baby in!

Aston Martin

Aston Martin Pram for ALA GAP Insurance

Similarly the crème de la crème of British sports cars has teamed up with its pram-making counterpart, Silver Cross to release the most exclusive, pram in the world.

The buggy comes complete with spoked alloy wheels, an Alcantara leather lined seat and innovative air-ride suspension.

At £2000 the designer buggy is limited to just 800 models worldwide, with each being distinguished by its engraved aluminium plaque and certificate of authenticity.

Ferrari

Ferrari Baby Buggy for ALA GAP Insurance

Ferrari’s version – the Beebop Ferrari Buggy – comes complete with Ferrari logo and Cavallino Ramparte Shield and is a comparative snip at around £250.00!

They’re by no means the cheapest baby buggies around – but if you’ve got an Aston Martin or a Porsche (and a baby!) then why not let the little ones travel in style as well?

Click here to read more Entertainment ALA Connect.

Published: 25th April 2013
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