ALA Insurance rates: Excellent 4.8 out of 5 for claims based on 157 reviews

At ALA we pride ourselves on our award-winning customer service. This is especially important to our customers, and to us, should they need to make a claim.

We have many regular customers who return to us over the years, some who have made a claim, and a lot of our custom comes from recommendations to friends and family members. As a trusted provider of GAP insurance, and other motor related insurance products, customer feedback is very important to us, as it helps us to continuously monitor and improve our services and procedures.

All of the reviews provided below are submitted through Trustpilot, an independent online review service where every review is verified.

How to make a claim

For frequently asked questions regarding the claims process please click here

Rest assured that when making a claim, you are in safe hands...

  • In 2016, we paid 100% of all claims submitted by our customers
  • Our highest claim paid to date was for £37,867.52
  • Total value of claims paid out by ALA Insurance in 2017 alone was £2,202,041.41

Verified Customer Claims Reviews

GAP Extend Back to Invoice

Verified Claim Review
Published 15 November 2017

Have used ALA again and very happy to do so. Had another driver crash into me head on, a hideous experience for me. Whilst some insurance companies can be a nightmare to deal with, ALA were great. Highly recommended.

J Buchan

Back to Invoice Plus GAP

Verified Claim Review
Published 3 October 2017

This is the 4th policy I've purchased from ALA. Unfortunately on my last one I had to make a claim and the process was really easy and really quick. Funds were with me in a week after I'd sent all the relevant info. Agents are really helpful and professional too. Brilliant!

L Bird

Back to Invoice Plus GAP

Verified Claim Review
Published 27 September 2017

We have been using ALA Insurance for a number of years now and the staff are very helpful and do not do the hard sell. We had to claim on one of our policies and process was very easy and we received the difference from what our insurance company paid out on our Back to Invoice Policy.

M Ellwood

Back to Invoice Plus GAP

Verified Claim Review
Published 15 September 2017

Excellent service after having my car stolen friendly and quick service would highly recommend.

A Allinson

Back to Invoice Plus GAP

Verified Claim Review
Published 7 September 2017

Our car was written off in a non fault accident. Dealing with ALA Insurance was very easy. Having an accident is very stressful, they dealt with my claim and paid the back to invoice difference within 13 days of the accident. You can't ask for a better service than that, that’s why I’ve taken out another policy on our new car. Great service, highly recommended. If you’re reading this review take out GAP insurance with ALA, I never thought I would need it but when the accident happened I’am really glad I took out the insurance. 5 star service.

G Crookes

Back to Invoice Plus GAP

Verified Claim Review
Published 3 August 2017

Hi just a quick email to say thank you for a hassle free and easy claim experience after my son had his brand new car stolen. As you can imagine for a 21 year old to have his 1st new car stolen after 2 months was a very stressful time but the teams at both ALA & MB&G were excellent and responded quickly to keep the stress levels down. Anyone with any doubts about GAP insurance shouldn't worry it maybe something you don't think you should need but you do and it's worth having.

L Allinson

Vehicle Replacement Plus GAP

Verified Claim Review
Published 13 July 2017

I recently had to claim following an accident and ALA were brilliant, they responded quickly and all sorted within two weeks and settlement agreed with no issues. To top it all I went back for new cover on my new car and I even got an offer as a returning customer..couldn't rate them more highly.

C Litton

Back to Invoice Plus GAP

Verified Claim Review
Published 28 June 2017

Had several policies now, and unfortunately had to claim on the last one, but the experience was outstanding. No hesitation in recommending them

R Nixon

Back to Invoice Plus GAP

Verified Claim Review
Published 31 May 2017

We took out GAP Insurance Back to Invoice with ALA Insurance 18 months ago.
The car was recently written off (no fault claim on Direct Line).
ALA were excellent and once the necessary paperwork was through from all the relevant parties they paid out immediately.
The service was so good we have taken a new policy for the new car purchased after the accident.
Would highly recommend ALA Insurance.

A Hine

Back to Invoice Plus GAP

Verified Claim Review
Published 25 May 2017

Good customer service and good policy and better price than if you buy it in the garage. Also claims process was very easy and quick pay out once the main insurance company has settled.

M Ellwood

ALA GAP Insurance is recommended and awarded by