ALA Insurance rates: Excellent 9.2 for claims based on 119 reviews

At ALA we pride ourselves on our award-winning customer service. This is especially important to our customers, and to us, should they need to make a claim.

We have many regular customers who return to us over the years, some who have made a claim, and a lot of our custom comes from recommendations to friends and family members. As a trusted provider of GAP insurance, and other motor related insurance products, customer feedback is very important to us, as it helps us to continuously monitor and improve our services and procedures.

All of the reviews provided below are submitted through Trustpilot, an independent online review service where every review is verified.

How to make a claim

For frequently asked questions regarding the claims process please click here

Rest assured that when making a claim, you are in safe hands...

  • In 2016, we paid 100% of all claims submitted by our customers
  • Our highest claim paid to date was for £37,867.52
  • Total value of claims paid out by ALA Insurance in 2017 alone was £2,202,041.41

Verified Customer Claims Reviews

Vehicle Replacement Plus GAP

Verified Claim Review
Published 15 May 2017

Superb Claims Service

Like almost everyone else here, I too am really impressed by their GAP product coverage and price - so much better than the products offered by dealers.
Unlike the majority of reviewers here, however, I've actually made a claim recently when my car was written off in an accident. The claims experience was simple, quick and the claims service was excellent. They paid exactly what the policy said, no arguments, quibbles or nit-picking.
I purchased two more GAP policies from last week them as a result.
Thank you ALA. You helped make a very bad week tolerable.

J. Ward

Back to Invoice Plus GAP

Verified Claim Review
Published 9 May 2017

Used ALA before excellent service

Used ALA before. Unfortunately our car was a total loss. ALA paid out in days, we have bought a new vehicle and once again purchased GAP through ALA as the price was excellent.

Alyson Dale

Back to Invoice Plus GAP

Verified Claim Review
Published 29 April 2017

Save yourself £000s against other Gap insurance

Having used ALA previously I did not hesitate to insure my new car with them. I was offered the same cover by the main dealer at £300 more expensive. I had previously made a claim and ALA settled within days. Would recommend without hesitation!!!!

Mr Martyn Tongue

Back to Invoice Plus GAP

Verified Claim Review
Published 21 April 2017

ALA are brilliant

Having a car crash is very stressful especially when your Range Rover is written off. ALA were fast, efficient and very responsive and my claim was settled within a week of first contacting them. I have recommended them to my friends and family and I will be getting more insurance with them when my new car arrives. Highly recommended

Biz Glennon

Vehicle Replacement Plus GAP

Verified Claim Review
Published 12 April 2017

Great - but keep us informed

Had to make a claim through these guys, paid out in full and very friendly. I did need to call them a couple of times to track the progress of my claim as it took a couple of weeks and I hadn't heard from them and wanted to be kept up-to-date. This would be the only small negative from me, otherwise a good company to deal with and their price matching to other providers is very good.


Back to Invoice Plus GAP

Verified Claim Review
Published 27 March 2017

ALA are easy to deal with, and prompt in dealing with claims

I have used ALA for four or five years now. Their rates are very competitive, and cover is comprehensive. I have had to use the insurance now and again for tyre damage and dents. The work done has been extremely good, and organised well. proof of damage is easy to confirm using photos and e-mail.
I thoroughly recommend ALA for GAP, Tyre, Alloy and Dents/Scratches insurance.

David Stoker

Back to Invoice Plus GAP

Verified Claim Review
Published 22 March 2017

Just not happy with the promptness of the case workers

They have over looked wordings from my insurance company and promised pay out on particular dates but ended up not coming through on those dates

"This is added on as I have been contacted by you guys and explained why this happen so on that not thank you for taking time to reach out to me like I explained to the lovely lady I would recommend you guys just the minor hiccup was the annoyance but thanks for the help great result"

Michael Kasa-Vubu

Published 23 March 2017

Reply from ALA Insurance

Dear Mr Kasa-Vubu,

Thank you for taking the time to leave us feedback in relation to the claim you have successfully made on your GAP insurance.

Customer service is paramount to ALA and it is invaluable for us to receive feedback. This helps us maintain and improve the levels of exceptional service that our customers have come to expect. As such we appreciate the time you spent discussing this on the phone today.

If we can assist you now or in the future please do not hesitate to let us know.

Kind Regards,


Back to Invoice Plus GAP

Verified Claim Review
Published 18 March 2017

Have claimed - now bought another policy. Enough said!

I bought a 4yr policy for my car. Unfortunately I was taken out by an HGV recently. Phoned ALA, was put through to AMS, their claims provider. They were really helpful, answered quickly, UK call centres.

They told me that I must not accept my insurance offer, but tell them first. I did this, they confirmed the value and told me to accept the offer. They sent me a claim form, and processed the claim within a couple of days. £10k of gap back from a £186 policy, with a couple of calls and the filling in of one form. What more could you want?!

Now bought a 5yr policy from them for my new car for £300! For comparison, the manufacturer offered 3yrs for £600.


Back to Invoice Plus GAP

Verified Claim Review
Published 17 March 2017

Excellent service

The claim was handled quickly and efficiently by Paul. The phone and email correspondence was answered promptly


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Verified Claim Review
Published 17 March 2017

Settled the claim rapidly with very little fuss

At a stressful time, the claim was handled excellently from start to finish and was settled promptly without any fuss.
I wouldn't hesitate to recommend them.

Jane Stephenson

ALA GAP Insurance is recommended and awarded by