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In association with Auto Trader

The first choice for UK consumers and dealerships, buying and selling new and used vehicles.

The UK’s busiest motoring website, with in excess 10,000,000 visitors per month. site doesn’t just sell vehicles, through a network of trusted partners, many other products and services are also sold, e.g. motor insurance, finance, vehicle valuations and GAP Insurance. ALA Insurance Brokers supply the GAP Insurance channel, and in partnership with Autotrader offer:

  • The widest choice of GAP Insurance products than any other UK online supplier.
  • Some of the most competitively priced policies online.
  • A best Price Guarantee, ensuring that we promise to beat any verifiable competitor quotation by 20% of the difference.


In association with JCB

One of the UK’s most easily recognised and most highly respected brands.

In association with a specialist insurance underwriter, we designed a unique GAP Insurance product for JCB Insurance Services, plant and machinery customers. We also supply all of JCB Insurance Services customers with a GAP Insurance solution for all types of vehicles, on a single policy or fleet basis.

Honest John

In association with Honest John

Renowned for providing simple, straightforward guidance, Honest John is the ultimate motoring advice site.

Whether you need help buying a new or used car, tips for keeping your car in pristine condition or solving any questions you may have about insurance - Honest John can help.

ALA Insurance Brokers Ltd supplies Honest John’s customers with a wide choice of excellent value GAP policies tailored to suit individual circumstances.


In association with Honest John

PistonHeads is the UK's largest online community for motoring enthusiasts and currently has 969,000 members.

Founded in 1998 as a specialist TVR site, PistonHeads continued to expand as a community over the next 20 years to include all vehicle types. In 2007 Haymarket Media Group purchased PistonHeads, by which point it had become an all encompassing motoring related website.

The site has 4.5 million unique visitors every month and features news, reviews, tools and advice, as well as having more than 100,000 vehicles for sale in the classified section.

A recent major development at PistonHeads is their brand new motoring video channel broadcast online and on Sky TV. It consists of archive footage dating back to the 1950s as well as user generated content and a weekly 30 minute roundup of the "best bits" from editor Dan Trent and brand manager James Drake. Content can be streamed from and AOL's motoring section with more partners soon to be announced.

The ALA – PistonHeads partnership began in February 2015 with ALA providing the PistonHeads community with:

  • Advice and information via the PistonHeads forum.
  • Access to a wide range of GAP and other insurances including, Tyre, Alloy Wheel and Scratch and Dent.
  • Special offers exclusively for PistonHeads community members.

FOXY Lady Drivers Club

In association with FOXY Lady Drivers Club

Award-winning FOXY Lady Drivers Club is the UK's only membership club for women drivers providing an exclusive range of money-saving offers, preferential car insurance, motoring advice, news and friendly support services.

Operated on a not for profit basis, the Club promotes a network of FOXY Lady Approved businesses, including ALA Insurance Brokers, that meet their female friendly quality standards when it comes to value for money GAP insurance services that women drivers can trust when buying a new car.

ALA GAP Insurance is recommended and awarded by

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