ALA Insurance Featured in Insurance Age’s "Broking Success" Series
5 September 2025
| 2 minutes
We’re delighted to share that our founder and Managing Director, Simon England, has been profiled in the latest edition of Insurance Age’s Broking Success series.
The feature highlights ALA Insurance’s journey, from building a strong niche offering to navigating recent challenges in the GAP insurance sector, and looks ahead to the exciting opportunities that lie ahead for the business.
In the article, Simon reflects on how ALA has:
- Grown from a specialist provider into a trusted name in GAP, warranty, breakdown, cosmetic, and cycling insurance.
- Responded to industry-wide disruption with resilience and forward planning.
- Begun exploring new avenues for growth, including potential acquisitions, while staying true to our customer first, peace of mind ethos.
Being featured in Insurance Age’s long-running Broking Success series is a proud moment for us as it shines a light on the hard work of our talented team and the trust placed in us by our customers and partners.
Simon’s full conversation with Insurance Age offers a deeper look at the challenges and opportunities shaping the future of ALA Insurance. A great read for anyone interested in resilience, leadership, and broking success.
You can read the article here: Broking Success with Simon England