PistonHeads is the UK’s largest online community for motoring enthusiasts and currently has 969,000 members.
Founded in 1998 as a specialist TVR site, PistonHeads continued to expand as a community over the next 20 years to include all vehicle types. In 2007 Haymarket Media Group purchased PistonHeads, by which point it had become an all encompassing motoring related website.
The site has 4.5 million unique visitors every month and features news, reviews, tools and advice, as well as having more than 130,000 vehicles for sale in the classified section.
The ALA – PistonHeads partnership began in February 2015 with ALA providing the PistonHeads community with:
- Advice and information via the PistonHeads forum.
- Access to a wide range of GAP and other insurances.
- Special offers exclusively for PistonHeads community members.