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Honest John

Honest John

Renowned for providing simple, straightforward guidance, Honest John is the ultimate motoring advice site.

Whether you need help buying a new or used car, tips for keeping your car in pristine condition or solving any questions you may have about insurance – Honest John can help.

ALA Insurance Brokers Ltd supplies Honest John’s customers with a wide choice of excellent value GAP policies tailored to suit individual circumstances.

What Car?

What Car? has been providing motorists with car buying help and advice since 1973.

Their site is a trusted source of information, aimed at both new and used car buyers.

What Car? provide:

  • Reviews for a broad range of new and used cars, including “Best and worst” in category.
  • True MPG figures.
  • Used car valuations.
  • Advice on insurance, warranties, car finance and more.

The annual What Car? Awards are always hotly anticipated. Running since 1978 it names the best car in each category, as well as the prestigious “Car of the Year” award and Readers’ Choice Award.

The exciting new ALA – What Car? partnership will provide their readers with GAP insurance information and advice, as well as special offers.

What Car?
The Car Expert

The Car Expert

Over the last decade, The Car Expert has grown to become one of the UK’s most trusted sources of independent, impartial guidance for car buyers and owners. Its award-winning advice cover every part of the car ownership journey – from the various ways of buying a new or used car, to ownership issues and queries, to selling the car onto its next owner.

The Car Expert has also developed a unique Expert Rating index, which compares new car reviews from 25 different UK motoring websites to bring you a truly impartial and definitive rating for every new car.

The ALA Insurance partnership with The Car Expert brings together clear and independent advice on GAP insurance and warranty topics with exclusive ALA offers for readers.


Originally published in 1895, and known as the world’s oldest car magazine – when first published it’s believed there were only six or seven cars in the United Kingdom at the time!

A weekly publication with features including reviews and road tests of new and used cars, and motorsport news including Formula 1 and rallying.

Part of the UK Haymarket group it is published in 16 countries around the world including China, India, Japan, New Zealand and South Africa.

ALA and Autocar have been working together since December 2019, bringing excellent value GAP insurance, Warranty and other motor related insurances to their readership.



PistonHeads is the UK’s largest online community for motoring enthusiasts and currently has 969,000 members.

Founded in 1998 as a specialist TVR site, PistonHeads continued to expand as a community over the next 20 years to include all vehicle types. In 2007 Haymarket Media Group purchased PistonHeads, by which point it had become an all encompassing motoring related website.

The site has 4.5 million unique visitors every month and features news, reviews, tools and advice, as well as having more than 130,000 vehicles for sale in the classified section.

The ALA – PistonHeads partnership began in February 2015 with ALA providing the PistonHeads community with:

  • Advice and information via the PistonHeads forum.
  • Access to a wide range of GAP and other insurances.
  • Special offers exclusively for PistonHeads community members.

Car Guide is redefining the ‘car check’ marketplace by highlighting future, as well as historical, issues that helps motorists avoid buying the wrong car.

Car Guide is the only car check powered by machine learning (artificial intelligence) that helps predict what is likely to go wrong with a car and which components are likely to fail in the future. Offering more data than anyone else in the marketplace, Car Guide helps motorists easily understand sometimes complex vehicle data and therefore make an informed decision when purchasing their next car.

The ALA Insurance & Car Guide partnership will provide Car Guide users with special offers and access to a wide range of GAP and other insurances.