About Us

Since 1990 ALA has been dedicated to providing top quality financial products within the motor industry to both the personal and corporate client.

As an FCA authorised company we are able to offer specialist insurance policies developed with our extensive knowledge of the market in which we operate.

From this website you can buy our products online with the confidence of knowing you are dealing with one of the UK’s longest established and most respected GAP Insurance Brokers – specialists in the products we offer.

All clients receive the following ALA package/service:

• Instant access to a hassle free wardrobe of insurance products.
• Full support on all products.
• Qualified and experienced claims support.

Why use ALA:

• Fully FCA authorised and regulated with UK underwriters we have the ability to offer an extensive range of products to suit you (and amend).
• Securely process your purchases via our website or speak to one of our experienced advisors.
• Extensive market knowledge and experience in offering GAP Insurance.
• Advice and support on all products from salaried advisor.
• We use good security-rated insurers that provide long-term support and excellent claims handling.
• Products are competitively priced.
• All products comply with industry regulations.