Too Posh to Push?
25 April 2013
BMW recently advertised the latest addition to their range.
As you’d expect, it has four wheels. It also has BMW’s Efficient Dynamics as standard. It even has a Nurse-Assisting Petrol Powered Injection Engine (N.A.P.P.I.E.). And it is also an April Fool Joke. You might have see it in our earlier post that BMW are renowned for poking fun at themselves each year on 1st April and this year was no exception. The ‘launch’ of the P.R.A.M. (Postnatal Royal Auto Mobile) was in honour of the imminent arrival of the baby of William and Kate – the design even includes “air-conditioning and paparazzi-proof hood”! Whilst this was only a prank, other manufacturers have actually releases prams or pushchairs as part of their brand extensions. Porsche Although yet to be priced or released, Porsche have designed a baby buggy which matches the sleek design of its car range. It has a minimalist and ultramodern look, reflected in the leather and carbon fibre styling, and is specially designed to fit into the tiniest of boot spaces. Having said that its all very well being able to fit the pushchair into the Porsche, the problem would be trying to fit the baby in! Aston Martin