Welcoming Scott Greenhill as Non-Executive Director

At ALA Insurance, our focus has always been clear: deliver specialist GAP insurance products backed by strong underwriting discipline and trusted insurer partnerships. As the business continues to grow and explore new opportunities, strengthening governance and strategic insight at board level is a natural next step.

That’s why we’re pleased to welcome Scott Greenhill as Non-Executive Director, bringing with him 37 years of insurance market experience spanning insurers, Lloyd’s syndicates and brokers across both personal and commercial lines.

A wealth of industry experience

Scott has built an extensive career across the insurance sector, holding senior underwriting and leadership roles at organisations including LV= Broker, Atlanta Group and Autonet, as well as earlier positions within Lloyd’s and specialist motor underwriting businesses.

Alongside his corporate experience, Scott has also founded and led several ventures, including Agile Developments and Enterprise Insurance & TPA. Through these roles he has developed expertise across areas such as underwriting, capacity provision, broker acquisitions, telematics, connected car technologies, AI, machine learning and SaaS platforms.

For ALA, Scott’s appointment reflects our ongoing commitment to refining underwriting capability while expanding both our product offering and insurer relationships.

Bringing a board-level perspective to underwriting

Commenting on the appointment, Simon England, founder of ALA Insurance, explained that bringing in a Non-Executive Director represents the next stage of the company’s development.

“As a business, we have always prided ourselves on understanding underwriting fundamentals and maintaining strong, transparent insurer relationships,” Simon said. “However, as we expand into new markets and broaden our product range, it is important that we challenge ourselves at the board level.”

Scott’s experience across capacity provision, delegated authorities and performance management will add an extra layer of strategic oversight as ALA grows.

“We wanted someone who understands that underwriting underpins the reputation and long-term success of an insurance business,” Simon added. “Scott has seen the market from every angle — insurer, broker, MGA and founder. That perspective is invaluable as we continue to scale.”

A shared vision for growth

For Scott, the decision to join ALA Insurance was driven by both the company’s culture and its ambition.

“It was the chance to work with a talented, award-winning team with an amazing customer focus,” he said. “What excites me most is the future vision and ambition for the business — continued growth, new opportunities and entering new markets.”

As Non-Executive Director, Scott’s role will focus on strategic guidance rather than day-to-day operations.

“My role is to provide input and guidance where needed to support the development and execution of strategic objectives, while sharing my industry knowledge of underwriting, insurer partnerships, capacity provision, product management and performance.”

Simon emphasised the importance of that independence.

“Scott’s role does not involve running the day-to-day business. He is here to provide oversight and insight that ensure our growth is disciplined and that the foundations of the business remain strong.”

Responding to a changing market

Scott joins ALA at a time when the ancillary products market, including GAP insurance and specialist motor protection, continues to mature.

Insurers are increasingly focused on data transparency, collaborative product development and proactive performance management when working with distribution partners.

“Insurers are looking for more of a collaborative approach from broker partnerships,” Scott explained. “As the ancillary products market continues to grow and evolve, insurers want partners with strong market knowledge, unique data insights, proven distribution channels and a proactive approach to pricing and performance management.”

This approach aligns closely with how ALA has always worked with its insurer partners.

“We have always worked closely with insurers,” Simon said. “But the market now demands deeper data sharing and more collaborative product development. Having someone at board level who has sat on the other side of the table strengthens that dialogue.”

Using insight and flexibility to unlock new opportunities

Looking ahead, Scott sees strong opportunities for growth where data insight and flexibility meet.

“ALA is a growing business that is both flexible and adaptable. Using our unique customer and data insight, we can expand our product range as we enter new markets, working closely with insurer partners.”

His experience in acquisitions and portfolio management also brings valuable perspective as insurance businesses increasingly look to refine underwriting appetite and optimise capacity.

“Proactive collaboration with insurer partners is key,” Scott added. “They want data and insight that identify opportunities to deliver mutually beneficial growth and profitability.”

For ALA, the goal remains clear.

“Our focus has never been growth at any cost,” Simon said. “It’s about sustainable, profitable growth built on strong underwriting and aligned insurer partnerships. Scott’s background ensures those principles remain central to our strategy.”

Technology and data driving the next phase

Scott also brings valuable experience across emerging technologies including telematics, connected car platforms and advanced analytics, areas that are becoming increasingly important across the motor insurance landscape.

“Using our data and analysis, we can better identify market changes, customer needs and new opportunities,” he explained. “Technology allows us to adapt quickly, improve service and engagement, and scale the business while proactively managing growth, costs and performance.”

For ALA Insurance, the appointment reflects a broader ambition.

“While we’ve built our reputation on expertise in GAP insurance,” Simon concluded, “data insight and underwriting discipline are what define market-leading specialists. This appointment reinforces our commitment to applying those strengths as we continue to expand and enter new markets.”