ALA wins Gold at UKNCCAs 2025 for their employee Wellbeing Programme

We’re thrilled to share some exciting news — ALA Insurance has been named the winner of “Best Colleague Wellbeing Programme” at the UK National Contact Centre Awards (UKNCCAs) 2025!

While we’re best known for helping customers protect their cars, this award celebrates something just as important to us: how we look after our people.

Behind every great insurance policy is a team that cares. And when our team feels valued, supported, and empowered, that positive energy flows directly into the service we give you.

What Makes Our Wellbeing Programme Award-Winning?

At ALA, we’ve always believed that wellbeing isn’t just a buzzword — it’s the foundation for everything we do. That’s why we’ve built a programme that goes well beyond the basics. Here's some of our benefits of our wellbeing programme that sets us apart from other employers:

Free Professional Therapy

Mental health matters. That’s why every ALA team member has access to free, confidential therapy sessions via our partner Spill, whenever they need them — no questions asked.

Compassionate Days Off

In addition to 25 days of annual leave, we offer extra “compassionate days” — time off for life’s harder moments when rest and reflection are needed most surrounding a particular date.

Hybrid & Remote Roles

We have a variety of roles, some are work from home, some are remote, depending on the role and responsibilities. All employees are set up for success in their contracted environment.

A Christmas Party to Remember

Celebrating hard work matters too. Our annual Christmas party is a well-anticipated event— full of fun, food, and festive cheer that brings the whole team and their loved ones together at a gorgeous location in North Yorkshire.

Why it matters to our customers

You might be wondering — how does this affect me as a customer?

Happy employees, means happy customers. It really is as simple as that. When our people are supported, they’re empowered to go the extra mile, solve problems with care, and create the kind of service experience that turns first-time customers into lifelong ones.

Whether you're taking out GAP insurance, protecting your bike, or covering your keys you can feel confident that the person on the other end of the phone or email is respected, looked after, and genuinely proud to help.