Celebrating 20,000 Excellent Reviews on Trustpilot – Thank You!

We’re incredibly proud to announce that ALA Insurance has reached an exciting milestone – 20,000 customer reviews on Trustpilot, with an average rating of 4.9 out of 5 stars, earning us the badge of ‘Excellent’!

This isn’t just a number. It’s a reflection of the trust our customers place in us, the relationships we’ve built, and our commitment to delivering outstanding service.
Our award-winning team strives to deliver the best service for every customer and anyone who calls up for a bit more information. Our customer support team do not work on commission so every interaction is from a place of just wanting to help and providing information.

What This Means to Us

When we started, our goal was simple: make insurance more transparent, straightforward, and supportive. From GAP Insurance to Breakdown Cover and beyond, we wanted to deliver products that were not only useful but backed by a team that genuinely cares.
Hitting 20,000 reviews is a huge moment. To have so many people take the time to share their experience – and to see that experience rated 'Excellent' – means the world to us.

Real Feedback, Real People

Here are just a few of the things our customers have said:

“Simple to set up and great value. Customer service was helpful and knowledgeable.”
“Quick, easy and honest – exactly what insurance should be.”
“I’ve been with ALA for years. Their team is always friendly and efficient.”

It’s reviews like these that inspire us to keep improving.

A Huge Thank You

To everyone who has taken the time to leave a review: thank you. Whether you’ve been with us from the start or you’ve just bought a policy with us, we’re grateful for your support and feedback.

What’s Next?

We’re not stopping here. Our mission continues to be simple – to provide clear, fairly priced insurance products with outstanding customer support.

We’ll continue listening, learning, and working to give you the service you deserve.
Here’s to the next 20,000!

Have feedback or need help?

Our award-winning customer service team is always here to help. Reach out anytime – we’re just a call or message away.