UKCXA 2025 Finalists - ALA finalists for three awards at highly recognised event

We’re thrilled to announce that ALA Insurance has been shortlisted in three major categories at the upcoming UK Customer Experience Awards (UKCXAs):

• Best Customer Service
• Best Customer‑Centric Culture
• Best Employee Experience

The UKCXAs, now in their 16th year, are the nation’s premier programme recognising organisations that excel in delivering outstanding customer experiences. Featuring 26 diverse categories—from core CX disciplines to leadership, culture, and employee engagement—the awards feature a two‑stage judging process: written submissions followed by live presentations to an expert panel.

ALA’s Award-Winning Track Record

We’re no strangers to CX acclaim—last year (2024), ALA walked away with two Gold awards at the UKCXAs:

• Best Customer Service in the Financial Services category
• Best Employee Experience for SMEs

These wins reflect our unwavering dedication to transparent, empathetic customer support and nurturing a workplace where our team feels valued, empowered, and heard.

What Our Finalist Nominations Mean

• Best Customer Service:
  We’re now up against organisations across all sectors—further proof that our customer-first ethos delivers exceptional, impartial advice and seamless interactions.
• Best Customer-Centric Culture:
  Our company-wide values—Care. Share. Trust.—aren’t just slogans. They guide every decision and interaction, embedding the customer voice at the heart of everything we do.
• Best Employee Experience:
  From wellbeing initiatives to salary-based support teams and high engagement scores, our internal culture has earned repeated recognition—including last year’s SME gold.

Thank You

To our customers, thank you for your trust, your feedback drives us to be better every day. To the ALA team, well done on making these finalist shortlists possible. We’re honoured to stand among the UK’s CX elite.

Stay tuned, and let’s see if we can add a third UKCXA victory to our growing list.