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We partner with people and businesses that are aligned with our practices, company ethos and who put consumers first. From Youtubers to long-standing publishers; we work with partners to make sure consumers are aware of their options, aware of insurance products that could protect their wallet and give them peace of mind.

If you are a content creator or business that wants to work with us directly, don’t hesitate to get in touch!

Honest John

Honest John

Renowned for providing simple, straightforward guidance, Honest John is the ultimate motoring advice site.

Whether you need help buying a new or used car, tips for keeping your car in pristine condition or solving any questions you may have about insurance – Honest John can help.

ALA Insurance Brokers Ltd supplies Honest John’s customers with a wide choice of excellent value GAP policies tailored to suit individual circumstances.

‘We partner with ALA as they are our trusted partner to get our users a great deal on a GAP insurance policy for their vehicle.”

BuyaCar

BuyaCar

Buying a car can be a leap into the unknown, however knowledgeable you are. That’s where BuyaCar comes in. We’re with you every step of the way. We’re expert, simple and trustworthy.

Everything we say and do is easy to understand without ever being patronising. BuyaCar has been online since 2002. Today we’re part of heycar, the company behind HonestJohn.co.uk.

“Like Honest John, we partner with ALA to help our customers get a great GAP insurance deal on their new car”

What Car?

What Car? is the UK’s leading consumer motoring champion, reaching car buyers through its website, video, social media channels and award-winning magazine.

It has been helping Britain’s car buyers to make purchasing decisions for more than 50 years, and its reviews are widely regarded as the most comprehensive source of new car advice.

They provide:

  • Expert reviews across all categories, including definitive “Best and Worst” rankings.
  • Real-world fuel economy and electric car range figures, and precise used car valuations.
  • Detailed advice on every stage of car ownership, from insurance, to warranties to finance.
  • Since 1978, they have hosted the WhatCar? Awards. Each year, the expert What Car? team name the best cars in different categories, and crown one as the overall What Car? Car of the Year.

“We are thrilled to partner with ALA. This collaboration combines ALA’s specialist expertise with What Car?’s trusted insights to bring readers premium GAP insurance advice, educational resources, and exclusive special offers.”

What Car?
The Car Expert

The Car Expert

Over the last decade, The Car Expert has grown to become one of the UK’s most trusted sources of independent, impartial guidance for car buyers and owners. Its award-winning advice cover every part of the car ownership journey – from the various ways of buying a new or used car, to ownership issues and queries, to selling the car onto its next owner.

The Car Expert has also developed a unique Expert Rating index, which compares new car reviews from 25 different UK motoring websites to bring you a truly impartial and definitive rating for every new car.

The ALA Insurance partnership with The Car Expert brings together clear and independent advice on GAP insurance and warranty topics with exclusive ALA offers for readers.

Autocar

Established in 1895, Autocar isn’t just a magazine; it’s a legend. Launched when there were only six cars in the entire UK, it has spent more than 130 years defining the automotive landscape. Today, across print, online, video and social, it remains the ultimate resource for enthusiasts and buyers who demand the highest level of expertise.

As part of the prestigious Haymarket Media Group, Autocar delivers professional-grade journalism that helps you stay informed and inspired.

  • A true powerhouse in the industry, Autocar is published in nine countries, from the UK to Korea, India, and beyond.
  • Autocar invented the road test in 1927, and we remain the authority for in-depth assessment of every new car.
  • With its unrivalled news coverage, Autocar is the place to know about everything happening in the car industry: we talk to all the big hitters and get the scoop on all the major cars.
  • From gruelling road tests of the latest supercars to deep dives into the used market, their weekly reviews are the final word in automotive quality.
  • Autocar is embedded in the worlds of motoring and motorsport, with brilliant features celebrating the people and machines who shape it.

Since our partnership began in 2019, ALA and Autocar have worked hand-in-hand to provide readers with more than just news and information, we provide protection.

Autocar

Definitely Not A Guru

Jim Starling is the founder of DefinitelyNotAGuru, the UK’s honest car companion. With a mission to cut through the marketing fluff and technical jargon, Jim provides straightforward, unbiased advice to help everyday drivers navigate the world of car buying, leasing, and the latest car news.

As an independent motoring journalist with a passion for “normal cars” Jim brings real-world experience to his reviews. Whether he’s on the floor of the Brussels Motor Show or testing the latest family SUV on UK roads, his focus remains the same: providing 100% honest opinions that put the audience first.

We’ve partnered with Jim for over two years, we love working with him and his trusted community.

You can find more of Jim’s deep-dive reviews and money-saving car guides on the DefinitelyNotAGuru YouTube channel

Definitely Not A Guru