BMW stands for Bavarian Motor works. It is a German car, motorcycle and engine manufacturing company and is part of the German 'Big 3' along with Audi and Mercedes-Benz
It is one of the best selling luxury carmakers in the world which, unsurprisingly, also makes it one of the most desirable cars to thieves. Despite its reputation being held in high esteem, BMW has suffered from some bad press in the previous year: BMW featured heavily in a list of the "Most Stolen Cars" released in 2012 with the X5 named in first place. This was followed by a BBC Watchdog report on hi-tech thieves stealing BMWs by programming blank keys and simply driving away.
With these cars costing up to 100,000 pounds you may think you've done everything possible to protect your new BMW. However, if that car is written off, whether it is stolen and unrecovered or it is involved in an accident, you will only receive the market value of your car at that time - which unlikely to be anywhere near the amount you originally paid for it.
Whether you've bought your car outright, on finance, with a personal loan or even if you have a Contract Hire or Lease, you can prevent this financial shortfall should the worst happen with BMW GAP Insurance from ALA. This will pay the difference from your Comprehensive insurer's settlement back up to the price you paid or to get you a new-for-old replacement, or any outstanding finance if this is the higher amount.
Protect your investment with BMW GAP Insurance from ALA.
A few things you might like to know about BMW:
Past April Fools pranks have included:
The Toot and Calm Horn (T.C.H.) - which creates a noise that manages to calm...reducing the risk of road rage
'SHEF' Technology - using GPS a BMW owner can remotely cook their dinner using controls inside their BMW, making adjustments for any delays, in order to 'arrive home to a perfectly cooked meal'.
Internal Tyre Pressure Controls - Selling the ability to correctly adjust tyre pressure from inside the moving vehicle, this full page advert came with a cut-out coupon to fill in details and register interest in the new technology. It was to be sent to the BMW (UK) Ltd marketing department for the attention of Poul D Uddervun.
Fly Repellent Windscreens - '...so successful has it proved that, even at high speeds, insects literally bounce off'
Hands Free Driving - A steering wheel-less car developed to overcome a fictional EU ban on right-hand drive vehicles in mainland Europe
Magnetic Tow Technology - 'Why burn your fuel when you can burn someone else's?'
Election Badges - In 2010 with an impending UK General Election BMW offered owners the chance to personalise their BMW badge with a limited edition Personalised Roundel Attachment Tag (P.R.A.T.) to show their political affiliations. Anyone wishing to order one was advised to email Uwe.Beanhadde@bmw.co.uk!